Audience, relevance, and search : targeting web audiences with relevant content / James Mathewson, Frank Donatone and Cynthia Fishell.
Publication year: 2010
Publisher: Upper Saddle River, N.J. : IBM ; London : Pearson Education [dis
ISBN: 9780137004201 (pbk.) : 0137004206 (pbk.) :
How much more effective would companies be if all the content they created for the Web reached its specific target audience? Three experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use.
176 p. ; 24 cm.
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