Fashion buying : from trend forecasting to shop floor / David Shaw, Dimitri Koumbis.
Publication year: 2017
Edition: Second edition.
Publisher: Bloomsbury Visual Arts
ISBN: 1474252923 9781474252928 (pbk.) :
Previous edition: London: Fairchild Books, 2014.
'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described.
Series: Basics fashion management
ix, 164 pages : illustrations (colour) ; 23 cm.
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