074948179X
The business plan workbook : a step-by-step guide to creating and developing a successful business / Colin Barrow, Paul Barrow and Robert Brown.
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Author: Barrow, Colin,
Author: Barrow, Paul, 1948-
Author: Brown, Robert, 1937-
Publication year: 2018
Format: Paperback
Edition: Ninth edition.
Publisher: London : KoganPage,
ISBN: 9780749481797 (pbk.) :
Description:
Previous edition: 2015.
Includes index.
One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, 'The Business Plan Workbook' takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation.
Specialized.
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Physical Description:
xxiv, 350 pages ; 24 cm

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