0749481692
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Cover
Author: Rowles, Daniel,
Publication year: 2018
Format: Book
Edition: Second edition.
Publisher: London : KoganPage, 2018.
ISBN: 9780749481698 (pbk.) :
Description:
Previous edition: 2014.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Specialized.
Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating
Physical Description:
xi, 213 pages : illustrations (black and white) ; 24 cm

Availability

Loading...
Users who borrowed this title also borrowed
Other titles by the author
Similar titles
0124076742
Author: Leibtag, Ahava, author.
1473919525
Author: Brown, Stephen, 1955 March 23- author.
1119235596
Author: Deiss, Ryan, author.
0349417970
Author: Courtenay-Smith, Natasha, author.
178361398X
Author: Williams, Richard N. (Journalist), author.
1118689445
1119330394
Author: Zimmerman, Jan, author.
1780675623
Author: Slade, Catharine, author.
0500518963
Author: Johnson, Michael, 1964- author.
0198749910
Author: Jones, Robert, author.

Web Content Display Web Content Display
Web Content Display Web Content Display
 
Language Language