Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Publication year: 2018
Edition: Second edition.
Publisher: London : KoganPage, 2018.
Previous edition: 2014.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
xi, 213 pages : illustrations (black and white) ; 24 cm
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