Simplify / Richard Koch and Greg Lockwood.
Publication year: 2018
Publisher: London : Piatkus, 2018.
Originally published: 2016.
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant, and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success? Working with venture capitalist Greg Lockwood and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
xxvi, 305 pages : illustrations (black and white) ; 20 cm
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