Lost and founder : a painfully honest field guide to the startup world / Rand Fishkin.
Publication year: 2018
Publisher: Portfolio Penguin,
ISBN: 9780241290927 9780241290927 (pbk.) :
Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story. Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a
viii, 312 pages : illustrations (black and white) ; 24 cm
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