Do open : how a simple newsletter can grow your business (and it can) / David Hieatt.
Publication year: 2017
Publisher: Cardigan : Do Book Co., 2017.
ISBN: 9781907974304 (pbk.) :
We are all looking for the next new platform or app to grow our business, that magic multiplier that gets our story out in the world. But there is a danger that by doing just that, we are ignoring the tried and trusted tools right under our noses that just, well, work. Take the simple newsletter. It is one of the best ways to grow a business, build the community and culture of your brand. And yet most people ignore it, dismiss it, or use it poorly. But this tool, in the right hands, is as powerful as they come.
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