Emerging markets : lessons for business success and the outlook for different markets.
Publication year: 2013
Edition: 3rd edition / Aidan Manktelow and Frida Wallin.
Publisher: London : Economist, 2013.
ISBN: 9781781251171 (hbk.) : 9781781251461 (pbk.) :
Previous edition: published as by Nenad Pacek and Daniel Thoniley. London: Profile, 2007.
Using the real experiences of companies, this is a practical guide to what businesses need to understand and do in order to be successful in emerging markets.
288 pages ; 22 cm
Users who borrowed this title also borrowed
Other titles by the author