Digital marketing : strategic planning & integration / Annmarie Hanlon.
Publication year: 2019
Publisher: Los Angeles : SAGE, 2019.
ISBN: 9781526426673 (pbk.) :
Covering all aspects of digital marketing planning, and the latest digital marketing models, this book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organisations, and a number of features throughout the chapters.
xii, 395 pages : illustrations (colour) ; 25 cm
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