Principles of marketing.
Publication year: 2018
Edition: 17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Publisher: Harlow, England : Pearson, 
ISBN: 9781292220178 (pbk.) :
Previous edition: 2016.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
734 pages : illustrations (colour) ; 28 cm
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