1292220171
Principles of marketing.
Cover
Author: Kotler, Philip,
Author: Armstrong, Gary (Gary M.),
Author: Opresnik, Marc O. (Marc Oliver), 1969-
Publication year: 2018
Format: Book
Edition: 17e. / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Publisher: Harlow, England : Pearson, [2018]
ISBN: 9781292220178 (pbk.) :
Description:
Previous edition: 2016.
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Specialized.
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Physical Description:
734 pages : illustrations (colour) ; 28 cm

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