1292116722
Consumer behaviour : a European perspective.
Cover
Author: Solomon, Michael R.,
Author: Bamossy, Gary J., 1949-
Author: Askegaard, Søren,
Author: Hogg, Margaret K.,
Publication year: 2016
Format: Book
Edition: Sixth edition / Michael R. Solomon, Gary J. Bamossy, Søren Askeg
Publisher: Harlow, England : Pearson, [2016]
ISBN: 9781292116723 (pbk.) :
Description:
Previous edition: 2013.
Now in its sixth edition, 'Consumer Behaviour' provides a fully comprehensive, lively, and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
Specialized.
Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating
Physical Description:
xxv, 706 pages : illustrations (colour) ; 27 cm

Availability

Loading...
Users who borrowed this title also borrowed
Other titles by the author
Similar titles

Language Language