#StandOutOnline / Natasha Courtenay-Smith ; foreword by Emma Gannon.
Publication year: 2018
Publisher: Piatkus, 2018.
ISBN: 9780349417974 9780349417974 (pbk.) :
Whether you are a solopreneur, expert or authority or an employee, what you are saying online has a huge impact. Every professional niche is populated by its stars, those who have used digital, content creation, positioning and imaging to brand themselves and set themselves apart from their competition. Meanwhile, their competitors look at them with a mix of awe and envy. How, they wonder, has this person done this? How have they become so well known? Do they really know more than I do? And why is this person getting all the opportunities instead of me? #StandOutOnline shows everyone from solopreneurs to mumpreneurs to executives, coaches and practitioners how to build a strong personal brand and become the visible expert and authority of their industry/niche.
260 pages : illustrations (black and white) ; 24 cm
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