Book Cultural Studies of LEGO : More Than Just Bricks / edited by Rebecca C. Hains, Sharon R. Mazzarella.
Publication year: 2019
Edition: 1st ed. 2019.
Publisher: Springer Nature Switzerland AG
Resource type: Physical
ISBN: 3030326632 9783030326630 :
Introduction - Rebecca Hains & Sharon R. Mazzarella.-SECTION ONE: LEGO AS Media Text.-In a "Justice" League of their Own: Transmedia Storytelling and Paratextual Reinvention in LEGO's Animated Tales - Lincoln Geraghty (Reader, Media & Performing Arts, University of Portsmouth, United Kingdom).- Lego Batman as a Gateway Commodity Intertext - Matthew McAllister (Professor, Communications, Penn State University), Jared LaGroue (Ph.D. Candidate, Communications, Penn State University).- Everything is Awesome When You're Part of a List: The Flattening of Distinction in Post-Ironic LEGO Media - Ari Mattes (Lecturer, University of Notre Dame, Australia).-LEGO Porn: A Perverse and Knowing Pleasure - Shannon Brownlee (Assistant Professor, Cinema & Media Studies/Gender & Women's Studies, Dalhousie University, Canada).- SECTION TWO: Growing up with LEGO.-Creating a Bricktacular Experience: An Examination of American Legoland Resort through the Lens of Gender, Social Class and Play - Kimberly Wil
The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike. This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.
357 pages : illustrations (black and white, and colour) ; 21 cm