Paperback It's not how good your are, it's how good you want to be / the world's best-selling book by Paul Arden.
Publication year: 2021
Publisher: London : Phaidon,
Resource type: Physical
ISBN: 9780714843377 (pbk.) : 0714843377 (pbk.) :
Originally published: 2003.
This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes.
178 pages : illustrations (black and white, and colour) ; 18 cm