Paperback Ideas man : the amazing real-life adventures of a modern day creative genius / Sheridan Simove.
Publication year: 2008
Publisher: London : Bantam,
Resource type: Physical
ISBN: 9780593057995 (pbk.) : 0593057996 (pbk.) :
Notes: Every day of Shed Simove's life dozens of ideas spring from his astonishingly active mind. In this book he tells the stories behind his ideas: how some of his ideas they came to be, how they succeeded or failed. Among his ideas are new TV shows, executive toys, sweets, greetings cards, and even a new currency.
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350 p. : ill. ; 24 cm.