030795479X 
Hardback The victory lab : the secret science of winning campaigns / Sasha Issenberg.
Publication year: 2012
Format: Hardback
Publisher: New York : Crown ; Enfield : Publishers Group UK [distributor],
Resource type: Physical
ISBN: 9780307954794 (hbk.) : 030795479X (hbk.) :
Notes:
A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost. It offers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used.
Description:
304 p. ; 24 cm.
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