Book Managerial economics : an analysis of business issues / Howard Davies and Lam Pun-Lee.
Publication year: 2001
Edition: 3rd ed.
Publisher: Harlow : Financial Times/Prentice Hall,
Resource type: Physical
ISBN: 9780273646280 (lib. bdg) :
Introduction.1. The Definition and Scope of Managerial Economics PART I: THE FIRM. 2. Business Objectives and Basic Models of the Firm 3. The Boundaries of the Firm 4. Ownership and Control of the Firm 5. The Multinational Enterprise PART II: THE MARKET ENVIRONMENT. 6. Consumer Behaviour 7. Demand and Elasticity 8. Estimating and Forecasting Demand 9. Production and the Determination of Costs 10. Elementary Models of Competitive Structure 11. The Five Forces Approach of Competitive Structure 12. Risk and Uncertainty PART III: BUSINESS DECISIONS. 13. Game Theory and Oligopoly 14. Pricing in Theory 15. Pricing in Practice 16. Non-Price Competition and the Marketing Mix 17. Investment Decisions and the Cost of Capital 18. Economics and the Analysis of Business Strategy 19. Managerial Economics: The Information Sector and the Internet PART IV: PUBLIC POLICY. 20. The Economics of Regulated Industries 21. Competition Policy
Highly accessible, with a clear introduction to the subject for the non-specialist, this book covers all aspects of managerial economics. It also contains some material on corporate strategy and a section devoted to marketing issues. Aimed at non-specialist students taking a 2nd or 3rd level (often option) one semester course in business/managerial economics. The level assumes that students have already taken an introductory business economics course. Also appropriate for MBA or DMS students. This book provides a clear introduction to managerial economics for students who have no previous background in economic analysis and at the same time develops the analysis to a level that is appropriate for second or third year undergraduates or for postgraduate students who are taking the subject for the first time. The text shows how economic analysis can be of relevance to business decision making.
xx, 535 p. : ill. ; 25 cm.