0131848143
Paperback:Ethical marketing / Gene R. Laczniak ... [et al.].:2004 Paperback Ethical marketing / Gene R. Laczniak ... [et al.].
Ethical marketing / Gene R. Laczniak ... [et al.].
Author: Laczniak, Gene R.
Publication year: 2004
Format: Paperback
Publisher: Upper Saddle River, N.J. ; London : Prentice Hall,
Resource type: Physical
ISBN: 9780131848146 (pbk.) :
Notes:
Formerly CIP.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
Specialized.
Series title: Basic ethics in action
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