Paperback Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Publication year: 2009
Publisher: London : Harper,
Resource type: Physical
ISBN: 9780007256532 (pbk.) : 0007256531 (pbk.) :
Originally published: New York: HarperCollins, 2008.
Why do smart people make irrational decisions every day? The answers will surprise you. 'Predictably Irrational' is an intriguing, witty and utterly original look at why we all make illogical decisions.
xxii, 280 p. : ill. ; 20 cm.