The long and the short of it : a guide to finance and investment for normally intelligent people who aren't in the industry / John Kay.
London : Profile Books, 2016.
9781781256756 (pbk.) :
Previous edition: London: Erasmus, 2009.
This text provides a guide to the complexities of modern finance, both the basics of investment and the sophisticated innovations of the modern financial system. It explains how twice in the last decade the follies of finance have threatened the stability of the world economy.
xvi, 288 pages ; 20 cm
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