Salesforce.com for dummies.
Publication year: 2016
Edition: Sixth edition / Liz Kao, Jon Paz.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc.,
ISBN: 9781119239314 (pbk.) :
Previous edition: published as by Tom Wong, Liz Kao, and Matt Kaufman. 2014.
This title shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations and boost sales. It covers keeping track of contacts, understanding customers and competitors, and creating a sales forecast.
456 pages : illustrations
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