Branding inside out : internal branding in theory and practice / edited by Nicholas Ind.
London : KoganPage,
9780749478902 (pbk.) :
Build a successful brand and create value through the commitment of employees and external stakeholders. A mixture of theory and practice on achieving the active involvement of your organization's people. This book offers a detailed and accessible exploration of internal branding.
240 pages ; 24 cm
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