Insanely simple : the obsession that drives Apple's success / Ken Segall.
London : Portfolio,
9780670921188 (pbk.) : 0670921181 (pbk.) :
'Insanely Simple' explains how the religion of simplicity led Apple to enter new markets and humble competitors many times its size. And it provides principles that readers can use in their own careers and organizations. They will understand how the power of simplicity can help anyone stand out in a complicated world.
245 p. ; 24 cm.
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