Economics of strategy.
5th ed., International student version / David Besanko ... [et a
Hoboken, N.J. : Wiley, c2010.
9780470484838 (pbk.) : 0470484837 (pbk.) :
Previous ed.: published as by David Besanko. 2006.
Text on inside covers.
'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.
xxv, 593 p. : ill. ; 26 cm.
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