Stand out : how to find your breakthrough idea and build a following around it / Dorie Clark.
UK : Portfolio Penguin,
9780241247013 (pbk.) :
Originally published: 2015.
If you're a professional in the 21st century, the rules have changed. Being a hard worker is no longer enough. Now it's the thought leaders who are at the top: the agenda-setters with unique, compelling ideas that inspire others to listen and take action and extraordinary followings. But becoming a thought leader is a mysterious and opaque process. Where do their ideas come from? How do they get noticed? Can you control the process at all? Dorie Clark is here to demystify the development of thought leadership. Through vivid case examples and concrete specific steps, she shows how anyone can develop thought-leading ideas and promote them effectively.
214 pages ; 20 cm
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