Making the compelling business case : decision making techniques for successful business growth / by Wolfgang Messner.
Publication year: 2013
Publisher: Basingstoke : Palgrave Macmillan,
ISBN: 9781137340566 (hbk.) :
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
264 pages ; 23 cm
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