Fashion-ology : an introduction to fashion studies / Yuniya Kawamura.
London : Bloomsbury Academic, 2018.
9781474278478 (pbk.) :
Previous edition: Oxford: Berg, 2004.
Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.
Dress, body, culture
xiii, 148 pages ; 24 cm.
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