0749481692
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles.
Okładka
Rowles, Daniel,
2018
Książka
Second edition.
London : KoganPage, 2018.
9780749481698 (pbk.) :
Previous edition: 2014.
'Digital Branding' gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.
Specialized.
xi, 213 pages : illustrations (black and white) ; 24 cm

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