1780675623
Creating a brand identity : a guide for designers / Catharine Slade-Brooking.
Cover
Author: Slade, Catharine,
Publication year: 2016
Media class: Book
Publisher: London : Laurence King Publishing, 2016.
ISBN: 9781780675626 (pbk.) :
Notes:
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Specialized.
Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating
Description:
160 pages : illustrations (black and white, and colour) ; 23 cm

Availability

Loading...
Users who borrowed this title also borrowed
Other titles by the author
Similar titles
1473919525
Author: Brown, Stephen, 1955 March 23- author.
0124076742
Author: Leibtag, Ahava, author.
3822825891
Author: Kozak, Gisela.
3822850888
Author: Kozak, Gisela
0500518963
Author: Johnson, Michael, 1964- author.
0198749910
Author: Jones, Robert, author.
1473630134
Author: Lindström, Martin, 1970- author.
1473634067
Author: Lindström, Martin, 1970- author.
2940496110
Author: Steane, Jamie, author.

Web Content Display Web Content Display
Web Content Display Web Content Display
 
Language Language