The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington.
Publication year: 2016
Media class: Book
Publisher: Harlow, England : Pearson, 2016.
ISBN: 9781292148465 (pbk.) :
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. This book helps you understand where you are now, what to do, and how to improve for your business.
xv, 211 pages : illustrations (black and white) ; 24 cm
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