1292116722
Consumer behaviour : a European perspective.
Cover
Author: Solomon, Michael R.,
Author: Bamossy, Gary J., 1949-
Author: Askegaard, Søren,
Author: Hogg, Margaret K.,
Publication year: 2016
Media class: Book
Edition: Sixth edition / Michael R. Solomon, Gary J. Bamossy, Søren Askeg
Publisher: Harlow, England : Pearson, [2016]
ISBN: 9781292116723 (pbk.) :
Notes:
Previous edition: 2013.
Now in its sixth edition, 'Consumer Behaviour' provides a fully comprehensive, lively, and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.
Specialized.
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Description:
xxv, 706 pages : illustrations (colour) ; 27 cm

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