Brand success : how the world's top 100 brands thrive and survive / Matt Haig.
Publication year: 2011
Media class: Book
Edition: 2nd ed.
Publisher: London : Kogan Page, 2011.
ISBN: 9780749462871 (pbk.) : 0749462876 (pbk.) : 9780749462888 (ebook) : 0749462884 (ebook) :
Previous ed.: published as Brand royalty. 2004.
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
vii, 296 p. ; 22 cm.
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