The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.
Publication year: 2017
Media class: Book
Publisher: London : Piatkus, 2017.
ISBN: 9780349412986 (pbk.) :
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.
240 pages : illustrations (black and white) ; 24 cm
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