The digital crown : winning at content on the web / Ahava Leibtag.
Publication year: 2013
Media class: Book
Publisher: Amsterdam : Morgan Kaufmann, 2013.
ISBN: 9780124076747 (pbk.) :
'The Digital Crown' is an inside glimpse content marketing and content strategy engagements. After reading this book, you'll understand how to create a broad strategy for your brand that translates into the digital space, and learn tools you can use to get there efficiently and effectively.
350 pages ; 24 cm
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