Marketing strategy and competitive positioning / Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
Publication year: 2020
Edition: Seventh edition.
Publisher: Pearson Education
ISBN: 1292276541 9781292276540 (pbk.) :
Previous edition: 2017.
'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
xxiii, 594 pages : illustrations (colour) ; 27 cm
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