1473919525
Brands and branding / Stephen Brown.
Cover
Author: Brown, Stephen, 1955 March 23-
Publication year: 2016
Media class: Book
Publisher: Los Angeles : SAGE, 2016.
ISBN: 9781473919525 (pbk.) :
Notes:
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
Specialized.
Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating Provide rating
Description:
xi, 282 pages ; 25 cm

Availability

Loading...
Users who borrowed this title also borrowed
Other titles by the author
Similar titles
0124076742
Author: Leibtag, Ahava, author.
1780675623
Author: Slade, Catharine, author.
0500518963
Author: Johnson, Michael, 1964- author.
0198749910
Author: Jones, Robert, author.
1473630134
Author: Lindström, Martin, 1970- author.
1473634067
Author: Lindström, Martin, 1970- author.
1576859320
Author: Salpeter, Miriam, author.
000734077X
Author: Klein, Naomi, 1970-

Web Content Display Web Content Display
Web Content Display Web Content Display
 
Language Language