0749465042
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
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Author: Lindström, Martin, 1970-
Publication year: 2012
Media class: Book
Publisher: London : Kogan Page, 2012.
ISBN: 9780749465049 (pbk.) : 0749465042 (pbk.) : 9780749465254 (ebook) : 0749465255 (ebook) :
Notes:
Originally published: New York: Crown Business, 2011.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
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Description:
xi, 276 p. ; 24 cm.

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