0349412987
The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.
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Author: Sehdev, Jeetendr,
Publication year: 2017
Media class: Book
Publisher: London : Piatkus, 2017.
ISBN: 9780349412986 (pbk.) :
Notes:
How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.
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Description:
240 pages : illustrations (black and white) ; 24 cm

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