Growth hacker marketing : a primer on the future of PR, marketing and advertising / Ryan Holiday.
Verlag: London : Profile Books, 2014.
ISBN: 9781781254363 (pbk.) :
Growth hackers thrive on doing what traditional marketers would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success.
144 pages ; 20 cm
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