Creating a brand identity : a guide for designers / Catharine Slade-Brooking.
Verlag: London : Laurence King Publishing, 2016.
ISBN: 9781780675626 (pbk.) :
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
160 pages : illustrations (black and white, and colour) ; 23 cm
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