Strategic management / Richard Lynch.
Ausgabe: Seventh edition.
Verlag: Boston : Pearson, 2015.
ISBN: 9781292064666 (pbk.) :
Previous edition: 2012.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
800 pages : illustrations (colour) ; 27 cm
Users who borrowed this title also borrowed
Other titles by the author