Business models for dummies / by Jim Muehlhausen.
Verlag: Hoboken, New Jersey : John Wiley & Sons, 2013.
ISBN: 9781118547618 (pbk.) :
'Business Models For Dummies' helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.
360 pages ; 25 cm
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