0749462876
Brand success : how the world's top 100 brands thrive and survive / Matt Haig.
Titelseite
Autor/-in: Haig, Matt.
Autor/-in: Haig, Matt.
Erscheinungsjahr: 2011
Medienklasse: Buch
Ausgabe: 2nd ed.
Verlag: London : Kogan Page, 2011.
ISBN: 9780749462871 (pbk.) : 0749462876 (pbk.) : 9780749462888 (ebook) : 0749462884 (ebook) :
Anmerkungen:
Previous ed.: published as Brand royalty. 2004.
More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Specialized.
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Beschreibung:
vii, 296 p. ; 22 cm.

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