The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / by David Meerman Scott.
Verlag: Hoboken : John Wiley & Sons, 2014.
ISBN: 9781118827857 (hbk.) :
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills.
272 pages ; 25 cm
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