0470477237 
Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Erscheinungsjahr: 2009
Medienklasse: Buch
Verlag: Hoboken, N.J. : Wiley,
ISBN: 9780470477236 (hbk.) :
Anmerkungen:
Business
Marketing
Social media
Media
Advertising
Despite popular belief, social media is not just for teenagers, and its economic promise is limitless. Social media is so powerful that it is causing a macro shift in corporate and personal behaviour. This book introduces the concept of Socialnomics and its ability to eliminate inefficient marketing and middlemen.
Specialized.
Beschreibung:
xix, 265 p. ; 24 cm.
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