Epic content marketing : how to tell a different story, break through the clutter, & win more customers by marketing less / by Joe Pulizzi.
Verlag: New York : McGraw-Hill, 2013.
ISBN: 9780071819893 (hbk.) :
Reach more customers than ever with targeted content. This book helps you develop strategies that seize the competitive edge by creating messages and 'stories' tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
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