Pre-suasion : a revolutionary way to influence and persuade / Robert Cialdini.
Cialdini, Robert B.,
London : Random House Books, 2017.
9781847941435 (pbk.) :
Originally published: 2016.
When it comes to persuasion, success can begin before you say a word. In his global bestseller 'Influence', Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. It's a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom.
xiii, 413 pages : illustrations (black and white) ; 20 cm

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