1788160568
The little book of yes : how to win friends, boost your confidence and persuade others / Noah Goldstein, Steve Martin and Robert B. Cialdini ; curated by Helen Mankin and Lauren Gordon.
Goldstein, Noah J.,
Martin, Steve J.,
Cialdini, Robert B.,
2018
Profile Books, 2018.
9781788160568 9781788160568 (pbk.) :
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests. We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances? 'The Little Book of Yes' contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.
127 pages ; 17 cm

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