Strategic management / Richard Lynch.
Boston : Pearson, 2015.
9781292064666 (pbk.) :
Previous edition: 2012.
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
800 pages : illustrations (colour) ; 27 cm
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